PNW Climate Week
Brand Guide 2025

Thank you for collaborating with us! Here you’ll find a set of resources, the official logos and brand assets, and recommendations to help you create quality content.

LOGOS

We strongly suggest using the vertical layout as it includes all the identification elements of the brand and it’s suitable for most layout compositions. 

Vertical
Logo Mark
Horizontal

FONT

We use DM Sans for headlines and body copy of all materials including event tiles and presentations.

Consider giving hierarchy to your text using different font sizes and weights (semibold, medium and regular are the preferred choices).

Aa

DM Sans Semibold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Colors

PRIMARY

These values may be used more regularly as backgrounds or text color.

Secondary

This palette is best reserved for accent and highlight moments.

When combining colors, think about contrast to make sure it's readable and meets accessibility standards.

Templates

To help you get started we have created a few templates you can use for social posts.

In this folder you will find Google Slides designs for calendar event tiles, keynote speaker posts, and a set of illustrations.

Remember to first save a copy of the template you want to use to your own drive.

If you have any questions
send us an email at hello@pnwclimateweek.org